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Effective Ways To Optimize The Graphic Design Process!

Although the graphic design process is relatively standardized, there are ways to improve the workflow. We’ve compiled a list of 9 steps to streamline your design process: one hack per workflow step. But first, let’s look at the different stages of the graphic design process.

What is the design process in graphic design?

The graphics design firm process describes the different stages of a design project. It can be broken down into four threads (Define, Create, Feedback, and Deliver) and consists of nine unique steps. This approach can be used in almost all design projects:

The graphic design process consists of four phases (definition, creation, feedback and delivery).

Steps of the graphic design process

The first step in the creative graphics design firm process is the creative brief. It helps the designer to better understand the needs of the client. This step is essential since the designer must gather as much information as possible about the client, his company and project expectations.

The creative briefing is the project’s foundation and will significantly affect the next steps. If you are interested in knowing more about the preparation of this type of report, read our article on the

10 points that every creative briefing must contain

How did you do it in the past?

Often the creative brief is developed by email or phone. This approach has two major disadvantages:

  • The graphic designer must structure the information after collecting it.
  • Data may be lost.

How should you do it now?

Fortunately, there are ways to simplify the reporting process. For example, you can use tools like Jotform, which allows you to create simple forms to share with your client.

You can enter all the information you need in them and store this data within the tool. Then, if you need to review initial responses, you can easily check the submission online.

Graphic Design Research

If the right questions are asked, the creative brief offers valuable information. Regardless, there are always topics you shouldn’t include (such as competitor designs), as you need to (impartially) analyze them on your own.

The goal of the research stage is to learn more about your client’s competitors. Your rivals’ designs can be a good source of inspiration. Do not copy them, but analyze what works, what does not, and how it can be improved. Ultimately, you want to be different but learn about common shades and styles.

How did you do it in the past?

You’ve probably used a simple Google search to research your competitors, which is certainly still an option. But in most cases, you must use alternative resources and all possible data.

Brainstorming y Mood boarding

Once you know your client and your competitors well, it’s time to brainstorm design ideas. Then, you can use a pen and paper to trace the purpose of the design.

What emotions and thoughts should be used as design triggers? What is the message of the design? Of course, brainstorming means you come up with many ideas. But keep your main focus in mind as you shoot designs.

After gathering some ideas, you can create a mood board that allows you to gather your ideas. You can also use our

bulletin board template.

To create your first digital bulletin board.

How did you do it in the past?

Before, it was difficult to generate and prioritize numerous ideas. Of course, since you are creative, you come up with many concepts. But they may be missing a new perspective.

Sketch the graphic design

Now is the time to build on the prioritized ideas and start drawing. So often, you still don’t use a computer for your sketches. And you don’t need to sketch online.

How did you do it in the past?

You were curious about your ideas. But since we were in 2018, you have directly converted and digitized them.

However, working on computer designs means exposing yourself to distractions like the latest Facebook notifications and LinkedIn messages. Remember that they will not help you meet deadlines.

How should you do it now?

Instead, start offline, which will help you focus and remove any digital distractions from your workplace. For example, you can use a large drawing pad and your favorite pens, which will allow you to minimize distractions and optimize your productivity and concentration. If you still want to share your first sketches with the client, use an app like Adobe Scan or Tiny Scanner to digitize your “offline designs.”

Graphic design production process

Once you have shared your best sketches with your client, they will give you a first opinion. Now you can (finally!) start working on the final designs. In this phase, it will be important to propose different variations of designs.

This will allow customers to choose from existing designs. To build these layouts, you’ll probably need a lot of different graphic resources; you shouldn’t create everything from scratch.

How did you do it in the past?

You have searched for specific design elements on stock websites and paid for them individually. Next, make sure to credit the author. It was a cumbersome process, and the choice of resources was quite limited.

Refine the design

Let’s be realistic. Your customers will always have a lot of feedback and change requests. In other words, you’ll need to start perfecting your designs. But before you re-introduce the designs to your client, you can ask other people for instant feedback.

How did you do it in the past?

Surely you have shown your design to your friends and family for their opinion. Therefore, I advise you to continue with this tactic.

Remember that they are (probably) not designers, so they see your work from a completely different perspective. That difference can be big, but it could also result in worthless feedback.

How should you do it now?

Don’t stop asking your family and friends for opinions; present your work to designers. As in the brainstorming phase, you must actively participate in platforms like Behance and share your work with professionals. Also, engage with other members of the community.

Presenting

The way of presenting the work will affect the number of revisions, as well as the corresponding comments. Of course, it also depends on your customers. Being able to tell a story about your designs will help you influence and convince your client.

We provide the best services in this field, so if you want to have these services, you must visit online graphic design services.

How did you do it in the past?

Presenting your work can be difficult. Often, you have finished a new version of your design and have just sent an email like this:

Hi Fred, I have attached the latest version. Please let me know your opinion about her.”

However, if you’ve only changed one color, that may not be enough context — even if you’ve worked on it for hours.

How should you do it now?

Take the time necessary to present your work correctly. Of course, you can’t schedule an hour-long meeting every time something changes. But the schedule calls for major design milestones and changes.

Use these meetings to tell a story about your design. A story? Yes, you read it right. If the New York Public Library can tell a story about its new logo, so can you.

Focus on presenting the process of your design. Thus, your client will better understand your work.

Client Approval Process

In most cases, you will receive a lot of review requests and a lot of unstructured feedback. Therefore, it is necessary to collect the information, structure it and apply the necessary changes to establish an approval process. Easier said than done.

How did you do it in the past?

Reviews and comments are typically handled via email, often resulting in hundreds of emails. You’re lost if you don’t have a good method for structuring new comments.

How should you do it now?

Online proofing tools like

Filestage

can help you structure feedback and speed up your review cycles. You can upload your designs and invite your customers to review them. This way, they can directly comment and bookmark their files. After applying the requested changes, you can update a new version, and the feedback loop starts again.

Final delivery

Congratulations! You have delivered the final design, and the client is happy. Next, it’s time to send an invoice.

How did you do it in the past?

You’ve opened your Word invoice template, adjusted the numbers, and saved it as a new file. It’s a way to do it. But it could be easier. You could get some additional and useful billing features.

How should you do it now?

Make sure you receive your money as soon as possible. This guarantee requires the creation of an invoice as soon as possible. So forget about your templates. Just use a tool like

QuickBooks, or Xero.

This way, you can simplify your accounting work and connect your bank account. Thus, you can manage and track all your transactions within the software. You can then reconcile transactions daily or weekly to ensure projects and payments match.

Conclusion:

Of course, all the tips in this article will not suit your situation. But even if a piece of advice helps you, this article has been worth it. Processes and workflows are not glamorous topics, but their impact is often undeniable.

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